What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with a company part-time or on a contract basis instead of as a full-time hire. A fractional CMO sets marketing strategy, chooses vendors, owns the pipeline and attribution metrics, and reports directly to the CEO. The difference from a full-time CMO is scope and cost: a fractional CMO is engaged for a defined number of hours per month rather than full-time, which brings executive-level marketing leadership to companies that cannot justify a $200,000-plus annual salary. The difference from a marketing agency is accountability: the fractional CMO is on your leadership team and owns outcomes, not just deliverables. Right for companies at the stage where strategy is the bottleneck, not just execution.

How much does a fractional CMO cost?

Fractional CMO pricing varies by scope and experience. José Cabal charges $500 USD per hour with no retainer or monthly minimum. Full-time CMOs in Canada and the US earn $200,000 to $350,000 per year in salary plus benefits and equity. A typical fractional engagement of 8 to 12 hours per month runs $4,000 to $6,000 USD per month, a fraction of the full-time cost. Some fractional CMOs charge monthly retainers between $8,000 and $22,000 USD. José's hourly model means you pay only for the hours used, with no minimum commitment and no long-term contract. The right level of engagement depends on how much strategy direction your marketing team needs each month.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of getting a business cited inside AI-generated answers, not ranked in a list of links but named inside the response itself. When someone asks ChatGPT, Perplexity, Google AI Overviews, Claude, or Bing Copilot a question a business should answer, GEO determines whether that business's page shows up in the answer. The technical work involves writing self-contained answer passages that AI engines can extract, implementing Article, FAQPage, Person, and Organization schema markup, verifying that AI crawlers (GPTBot, ClaudeBot, PerplexityBot) can access the site, and building third-party entity signals. GEO is included in every AI Marketing Boost engagement, alongside technical SEO and ongoing content.

Why is AI Marketing Boost cheaper than a marketing agency?

Marketing agencies charge $2,000 to $10,000 per month because they bill for staff time: account managers, junior strategists, creatives, and overhead. In 2026, the execution layer — keyword research, content drafts, schema markup, internal linking, monthly reporting — is work that specialized AI agents handle accurately and daily at a fraction of the cost. AI Marketing Boost runs that execution layer for $800 USD per month. The strategic direction and final approval come directly from a senior consultant, not filtered through an account manager. You pay $800 for the system and AI agents. You do not pay $8,000 for the packaging.

Do you offer HubSpot consulting in Vancouver?

Yes. José Cabal is a HubSpot Certified Trainer who works with Vancouver and BC businesses on HubSpot setup, CRM implementation, marketing automation, and inbound strategy workshops. Common projects include migrating from a spreadsheet CRM to HubSpot with clean pipeline stages, configuring lead-scoring rules, and setting up automated email sequences tied to buyer behavior. HubSpot consulting is available as part of a Fractional CMO engagement or as a standalone project. José has used HubSpot with B2B clients in professional services, SaaS, manufacturing, and health sectors across Canada and Latin America.

How we work

Three ways to work with José

Every engagement starts the same way: understand the business, find what is blocking growth, then build the system or the leadership that fixes it. Pick the option closest to your situation, or take the readiness assessment and we will tell you which one fits.

Not sure which one?

The Growth Readiness Assessment takes four minutes and scores where your marketing stands today.

Get Your Growth Readiness Score

Done with you

Automated Growth

A complete visibility and lead system: search, content, automation, and reporting built so buyers find you and your pipeline keeps moving.

Search and AI visibility built on your real buyers
Content and automation running every month
One dashboard that shows what produced leads

Best for: Owners who need consistent inbound leads without hiring a full marketing team.

See Automated Growth

Senior leadership

Fractional CMO

Senior marketing leadership on a monthly basis. Strategy, priorities, budget decisions, and accountability for the team you already have.

Quarterly plan with owners and deadlines
Weekly direction for your team or vendors
Limited to three clients at a time

Best for: Companies with 10 to 50 employees spending on marketing without clear direction.

See Fractional CMO

Events and training

Speaker

Keynotes and workshops on growth strategy, AI in marketing, and what actually works for small and mid-sized businesses.

Bilingual sessions in English and Spanish
Built from client work, not theory
Workshop formats for internal teams

Best for: Conferences, associations, and leadership teams that want practical takeaways.

See speaking topics

What working together looks like

Diagnose

We look at your current marketing, sales process, and numbers before recommending anything.

Decide

You get one clear recommendation with scope, cost, and the outcome it should produce.

Build

We build the system or the plan, with weekly progress you can see.

Report

Monthly reporting on leads, pipeline, and what to adjust next.

Talk to José See client results