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Strategic diagnosis
A full review of your funnel, positioning, marketing and sales alignment, and current tools. You get the root problem, the options, and a recommendation.
Fractional CMO · Vancouver
Senior marketing leadership, without the full-time executive cost.
José sets the strategy, gives your team clear weekly priorities, reviews the work, and stays accountable for the direction. Your team executes with a senior leader at the table.
Weekly direction24-hour work reviewMaximum 3 clients
The role
Someone has to own the marketing direction.
Your team may be capable and busy. That does not mean they have a clear market position, one set of priorities, or a senior person making the hard calls.
A Fractional CMO fills that gap. José leads the strategy and review rhythm while your people keep ownership of execution. You stop buying disconnected tactics and start running one commercial system.
What is included
Leadership your team can use every week.
02
Quarterly strategy
Clear goals, customer priorities, messaging, channel choices, and a working plan your team can execute.
03
Weekly review
Your team ships the work. José reviews it within 24 hours and tells you what to keep, change, or stop.
04
Weekly leadership call
A focused 30-minute meeting to clear blockers, make decisions, and set the next priority.
05
Monthly results review
A direct look at what moved, what did not, and what changes for the next 30 days.
06
Quarterly reset
Close the cycle, expand what works, remove what does not, and set the next quarter's direction.
How it works
Four stages. Then a disciplined quarterly rhythm.
01
Weeks 1–2
Diagnose
Find the real constraint.
02
Weeks 2–4
Set direction
Choose goals, message, and channels.
03
Weeks 4–8
Launch
Your team puts the plan into motion.
04
Ongoing
Improve
Review results and adjust weekly.
Pricing
Clear scope. Straight pricing.
The engagement uses the same proven model as Growth Strategy Partner, now positioned clearly as Fractional CMO leadership.
Onboarding · Stages 1–2
Diagnosis, messaging architecture, and channel plan. 50% upfront, 50% after Stage 2.
$2,500 CAD
Monthly · Stages 3–4
Weekly review, strategy call, monthly report, and quarterly reset.
$3,200 CAD/mo
Apply for a client seat
Maximum three active clients. No lock-in beyond the current quarterly cycle.
Go deeper
Compare, hire, and see what fits your industry.
Every question below has its own detailed page: cost, hiring steps, how it compares to other options, and guidance for your specific industry or stage.
This fits when
- You have at least one person who can execute.
- You want senior direction without a full-time salary.
- Your team can commit to a weekly deliverable.
- You value direct feedback and clear priorities.
This does not fit when
- You need someone to execute every campaign.
- There is no internal owner for the work.
- You want activity without weekly accountability.
- You need daily design or social media production.
Questions
What business owners ask before starting.
Is a Fractional CMO the same as a marketing consultant?
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No. A consultant usually delivers advice or a project. A Fractional CMO stays in the leadership seat, sets priorities, reviews execution, manages trade-offs, and remains accountable for the direction over time.
Does José execute the marketing work?
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No. Your internal team or existing partners execute the day-to-day work. José sets the strategy, reviews deliverables, clears decisions, and adjusts the plan based on results.
What team do we need?
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You need at least one person who can own execution and coordinate the weekly deliverable. That may be a marketer, a sales leader, a capable generalist, or a mix of internal and external specialists.
How long is the engagement?
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The work runs in quarterly cycles. There is no lock-in beyond the current quarterly cycle, because each quarter needs enough time to set direction, execute, and learn from real results.
Why are there only three client seats?
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The service includes direct weekly attention from José and a 24-hour review target. Limiting the work to three active clients protects that promise.
How much does a Fractional CMO with José cost?
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Onboarding is $2,500 CAD, split 50% upfront and 50% after Stage 2. The ongoing monthly engagement is $3,200 CAD, which covers the weekly work review, the weekly leadership call, the monthly results review, and the quarterly reset.
What happens in the first two stages before the monthly engagement starts?
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Stage 1 is the strategic diagnosis: a full review of your funnel, positioning, marketing and sales alignment, and current tools. Stage 2 sets direction: clear goals, customer priorities, messaging, and channel choices your team can execute. Both stages are covered by the $2,500 CAD onboarding fee.
Can I cancel the Fractional CMO engagement?
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Yes. There is no lock-in beyond the current quarterly cycle. Each quarter runs through diagnosis, direction-setting, execution, and a results review, and either side can choose not to continue into the next quarter.
Still researching?